JDRF NORTHWEST CASE STUDY

 

This time, it's personal.

This one is close to our hearts. Seattle is a beehive of Type 1 Diabetes activity. At the center of it all is JDRF Northwest, the local chapter of the national organization sticking it to Type 1 Diabetes for families everywhere. When JDRF Northwest asked Spitball to help with a donor newsletter, we didn’t hesitate.

Spitball signed on to write three feature articles for the JDRF Northwest newsletter: a profile of Dr. Craig Taplin, an Endocrinologist at Seattle Children’s Hospital, a report on Type 1 youth advocates traveling to Washington D.C., and a recap of research led by the Benaroya Research Institute at Virginia Mason. The strategy was straightforward: build an emotional connection to the content by focusing on the human beings at the center of each story.